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What is packshot photography?

13 May 2019

Apacking shot can easily be defined as an image of a product that includes the packaging or labelling of the product. Packshot or packaging shot helps to communicate your brand’s commitment and well-roundedness. Great packaging creates expectation and if executed well will increase your brands’ perceived value.

Packshot best practices.

When taking packaging shots it’s essential to follow these basic practices to get the most from your packshots.

1. Make sure that all the writing on the label is clear. Use silhouettes to emphasise specific characteristics that might be worth sharing with your customer.

2. All design elements should be clear. Use lighting to softly highlight the desired area without distraction from the entire product. Colours should be accurately replicated.  

Why use packshots?

A packshots purpose is to reflect the product exactly the way it looks in real life. Packshot photography leaves little room for artistic or creative expression. You can play around with the lighting, allowing for a lighter or darker image with specific areas highlighted more than others. The primary purpose is for the photographer to ensure that the products colours, form and labelling is clear and as accurate as possible. Packshots are very common because it offers no distraction from the product itself other than showing the packaging. Showing the packaging could also convey your brands’ identity and will help create an expectation. By following the “Packshot best practices” you can ensure that your customer sees the product accurately presented, which will avoid false purchases which reduce returns and complaints.

An example of a well-executed packing shot

What is a 3D packing shot?

A 3D packing shot can be produced by either rendering the product in 3D utilising CGI. These are getting increasingly popular and are a great way to get your customer to interact with your product. Creating 3D could initially be costly but depending on the scale and type of product, this might be worth the investment. A CGI (computer generated image) can also easily be colourised and resized which could save you time.

Source dribble / Artist 

What is a 360 packing shot?

360-degree packing shots are either created by special machines that turn the object around taking multiple images or can be done by manually rotating the object keeping the camera angle and position the same. By stitching these images together, you can create a 360-degree view of your product.

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