When should colour correction
Colour correction is especially necessary for products presented in an online store. It’s important to reproduce the colours of the products as realistically as possible to avoid false purchases and guarantee customer satisfaction. However, there are many other reasons why colour correction could be necessary:
Unfavourable environmental conditions during a photo shoot, e.g. disproportionate light exposure
Execution of the technique used or selected settings of the camera were not correct
Conditions for the optimal effect were not possible during the shoot
In cases like these, it’s necessary to match the colour of the subject as close as possible to its original tone by utilising colour correction or contrast adjustment, creating the appearance of optimal shooting conditions. Usually you can only achieve this in post production.
Colour adjustments can help bring your subject
as close to reality as possible
When colour correcting, we adjust colour errors that could occur while taking the photos. These errors could occur because of various reasons including having the wrong white balance or poor lighting conditions. This can also lead to distortions of the colour scheme in the image.
More product options by changing the colour of your product images
By repainting, we change the colour of your article within the image. This method is ideal for creating colour variations to ensure a consistent presentation of your subject.
Another advantage: You save the cost and time of having to take multiple images of the same product in different shades.
Colour optimisation for impactful images
With colour optimisation, we improve the colour scheme of your image by adjusting the brightness and contrast – without changing the actual colours.
Colour optimisation assists in producing an appealing image to present your subject optimally. Doopic helps you put your products in the right light.
Have your photos optimised for print and web
Depending on the medium, different settings are required to keep the optimum colour of your image. Colours and contrasts may appear different when viewed in print or on-screen.
We correct these differences so your images look good on all mediums.