High-quality product images are the basis of a successful marketing and sales strategy
Facilitate the initial contact
with potential customers
Support product listings
driving more sales
It’s essential to coordinate all communication media according to the corporate identity and also meet the special requirements of each specific advertising medium.
Exceptional images further support your advertising message
The advertising medium determines the size or type of image you should use. Advertising materials such as catalogues, flyers, brochures and advertisements in magazines need smaller pictures, on which specific details must still be recognisable. Because the potential customer would hold these mediums in their hands, they have more time to intensely observe the advertising message which makes this medium essential to execute at the highest possible level. Besides offering affordable image processing, Doopic also provides a dedicated graphics service, Graafix. Doopic can offer you a turnkey solution for all your advertising needs. Online and offline.
Quick to grasp the message
In contrast to advertisements customers can hold in their hands, customers are also exposed to outdoor media advertising such as banners, billboards, advertising columns and shop windows. Advertising impact must in this case happen in a fraction of a second:
Generate interest in the product
Transport the message
Move customers to action
The influence of pictures
Depending on the advertising message, your images should have a relevant look and feel. Products can be presented as high quality, fashionable, trendy, tasty, fresh etc… Models also are characterised as familial, young, old, serious, sporty-dynamic or erotic. Do not leave your advertising message up to chance, optimise your images for greater impact!
Technical image requirements of
Depending on the medium, images will require different sizes, resolutions, image formats and colour spaces. Particularly on websites, the rule is to include images only as big as necessary to reduce loading times. Also, specific image sizes are required to rank images in Google Image Search.
Improved visibility of
websites and online stores
Optimum utilisation of the predefined
image formats in e.g. social networks,
apps and display advertising