What is Image Retouching?
Most of the time during a photoshoot there are elements affecting the outcome, which lead to imperfections ruining good product images. Retouching is a step of post production, where an image is altered to make it more visually appealing. It intervenes directly in the picture and undesirable features are removed. These can be dirt, scratches, dust, reflections or wrinkles, pimples, cellulite etc.. Nowadays, there are multiple applications and software for picture retouching, tailored to everyone’s needs or level (professionals or amateurs). There are also various types of image retouching like portrait, commercial, editorial, beauty, creative and others.