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How to guide: Colour Optimisation

How to guide: Colour Optimisation

In this guide we are going to analyse all the aspects of colour optimisation, accompanied by examples and as well as a step by step photoshop guide. So lets start.  What is colour optimisation? With colour optimisation, we improve the colour scheme of an image by...
What is packshot photography?

What is packshot photography?

A packshot can easily be defined as an image of a product that includes the packaging or labelling of the product. A packshot or packaging shot helps to communicate the brand’s commitment and well-roundedness. Great packaging creates expectations and if executed well,...