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Online stores have one significant advantage over physical stores, that being that their customers can browse or place orders 24 hours a day 7 days a week from anywhere in the world. However, you also have one significant disadvantage, and that is that there is no personal contact, either with a salesperson or with the product itself, limiting the senses in which the customer can experience your product and store. To convince the customer to make a purchase, text and images must be exceptionally well optimised to overwrite this disadvantage by creating trust, communicating benefits, and giving the buyers the feeling they know what they are buying. Exceptional product images play a crucial role as they can convey a feeling of quality and can thus justify higher prices, distinguishing your products from the competition. However, high-quality product photos are often expensive. Therefore, we have put together some tips to create sharp images and show you how you can optimise the quality of your images.
Appealing product images contain easily noticeable products in bright and bold colours. Often the lighting conditions might not be up to standard or might be entirely out of your control, for example during an outdoor shoot. In cases like these colour correction can bring out your products to showcase them in a better fashion.
The background should not distract from the product and therefore be monochrome, or even better, white. If shooting against a white background is not possible, such as with furniture, simply have the product clipped and placed onto a white background. Even complex structures, such as hair and fibres can be clipped and placed on a white background for a cleaner more professional look.
Through having a uniform design, images can play an essential role in building your brand identity. If you don’t have company guidelines for your pictures, they should nevertheless fit together stylistically. With various methods of image processing, such as colour correction or retouching, your images can get a distinctive look. Additionally, by adding a watermark, you can also protect your images against unauthorised use by third parties.
Image sizes can often become a second thought, but still, play a vital role in the overall experience of your online store. The images used should be large enough to be able to zoom in on and small enough to minimise page load times, significantly improving the usability functionality of your website.
Represent different colour variations
If you offer products in different colour variations, it’s important to show this to your customers. However, sometimes this could be extremely time consuming having to photograph all colour variations individually. We can quickly help you change the colours of the product to all the colours variations you require. All this can be done quickly and most of all at an affordable price, saving you time and money.
Products in use
To give the potential buyers a better idea of the fit, size or how to use the merchandise, showcase the products with models. Cropping the products may even eliminate the need to photograph the products individually.
Viewing products from multiple angles allows you to view the product just as they would be able to in your physical store, which establishes confidence and reduces the risk of a bad buy due to unexpected product features.
In addition to design aspects, technical criteria for your online store images are essential, such as a resolution, file format and the representation in a specific colour space. We can help save you time by offering a turnkey solution for all your online photo needs. To do so Log in to my.doopic.com, upload your pictures and select all the necessary editing services.